Cape Town Diamond Museum acknowledges and respects the privacy of individuals. This policy sets out the way in which we will collect, use, manage and protect your personal information.

By submitting your personal information to us including but not limited to name, address, contact number, email address and tour booking information, you are giving us your consent to the collection, use, and disclosure of your information as set forth in this Privacy Policy. Should you have any queries relating to our privacy policy, you are welcome to contact us via email or phone on +27 21 421 2488.

Collection and Use of Information

The Cape Town Diamond Museum website (hereafter referred to as the ‘website’) allows users to browse content pages without revealing any personal information whatsoever. However, you may choose to sign up to receive communication from Cape Town Diamond Museum whether in the form of a newsletter, email and/or RSS feed. Here your email address is stored in our secure database.

When you submit an enquiry on the website or complete the booking form, personal information is required in order to assist you accordingly. Such personal information is necessary and includes, but is not limited to, name, address, contact number, email address and booking information. We may combine such information with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties.

We may use the information we collect about you to:

  • respond to your enquiries and requests by phone or email;
  • improve our website, service, product offerings, marketing and promotional efforts; and
  • understand customer demographics, preferences, interests and behaviour.

Sharing of personal information

All information collected on the website remains the property of Cape Town Diamond Museum will not be shared or disclosed to any third party, unless required in order to facilitate an enquiry, tour booking or if requested by law.

Service providers

Cape Town Diamond Museum may use third-party service providers to perform certain services on our behalf. Such services may include, but are not limited to web development, marketing, mailing and emailing. These service providers only receive information that is required to perform their function(s). While Cape Town Diamond Museum has made, and will make, every attempt to ensure that the personal information shared is kept private, we will not be held liable if such information is shared on their part.

Click-Stream Data

Each time you visit the website, our server collects anonymous information, known as click-stream data. We use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use our website. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

We may collect this information for statistical purposes to find out how the website is used and navigated, including the number of hits, the frequency and duration of visits. We may use this information to evaluate and improve our website performance.

The third party analytics companies who collect information on our website and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of our website and to otherwise collect and use data about your use of the website. For more information about this practice, please see the “Third Party Advertising Technologies” section below.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page. Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions.

Cookies and Web Beacons

A ‘cookie’ is a small piece of information that is stored by your browser on your computer’s hard drive and serves to collect information about your activities on our website. A web beacon is a small string of code placed on a webpage or within an email for the purpose of transferring information.

Cape Town Diamond Museum may use cookies and web beacons to collection information in order to improve marketing efforts, measure usability, track visits and improve the performance of the website. We may authorise third parties to use cookies, web beacons and other monitoring technologies to compile information about the use and interaction of the website. Some browsers allow you to decline cookies which you are free to do so, however you may not be able to access and benefit from certain features on our website.

Third Party Advertising Technologies

In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our website (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various services and products. In the course of providing these services, products or placing advertisements, these third party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on the website and on third party websites. Each of these companies uses this cookie information according to their own privacy and security policies.

We use Google AdWords Remarketing to advertise across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the website you have viewed. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.


Our website may provide links to other third-party websites which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) websites.


Cape Town Diamond Museum reserves the right to update, amend and/or cancel this privacy policy at any time without prior consent or notice. When revisions to this policy are made, it is automatically updated on the website and will immediately come into effect. We encourage you to check the Privacy Policy each time you visit our website for any updates or amendments. Your use of our website constitutes your consent to this Privacy Policy, including any amendments or updates. We may make additional features, functionality, offers, activities, or events (“opportunities”) available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.